Hikari ヒカリ

Hikari Melbourne is a Japanese-inspired café blending minimalist design with artisanal coffee culture. This project focused on reimagining the brand’s visual identity creating a refined, symbol-rich logo system and visual assets that reflect the brand’s ethos of clarity, ritual, and intentionality. From logo iterations to packaging and digital assets, the design captures the quiet elegance of Japanese aesthetics while resonating with Melbourne’s contemporary café scene. The original logo was a plain wordmark with no clear connection to the brand’s concept. This redesign introduces a structured, symbol-rich system that reflects Hikari’s values of ritual, and minimalism. Through geometric forms and typographic variation, the identity communicates with purpose and stands out from generic café branding by offering a visually iconic and concept-driven approach.