UNIQLO LifeWear: Visual Identity Systems

This project reimagines how UNIQLO’s core product lines HEATTECH, BLOCKTECH, and AIRism can be visually communicated through two distinct design systems: Typographic Textures: A tactile, type-led approach that transforms letters into fabric-like forms, expressing warmth, breathability, and protection through material-inspired typography. Modular Icons: A bold, minimalist system using abstract shapes, silhouettes, and color to turn each technology into a clear, iconic graphic. Designed for consumers, this project reimagines UNIQLO’s product line into a sensorial visual system, where expressive typography and bold icons communicate the product’s look and feel at a glance, making performance instantly legible, intuitive.